People Innovation Excellence

GUEST LECTURER (3 Credits)

Learning Outcomes :

Students will understand the dynamic of digital interaction landscape; Identifying appropriate digital interaction to gain continuous and optimum digital campaign impact; Create an interactive platform to enable consumer collaboration using the advantage of two ways of communication of digital media; Process data of research results through creative thinking methods to produce a unique solution advertising and contextual targeting.

Topics :

  1. Introduction;
  2. External Guess Lecturing 01 (Account Director or Strategic Planner) ‘AGENCY & CLIENT SIDE’;
  3. External Guess Lecturing 02 (Account Director or Strategic Planner) ‘ADVERTISING BRIEF’;
  4. External Guess Lecturing 03 (Creative Director or Art Director) ‘DEFINE INSIGHT TO BUILD THE IDEA’;
  5. Internal Guess Lecturing 01 ‘ADVERTISING CAMPAIGN’;
  6. External Guess Lecturing 04 (Creative Director or Art Director) ‘DEFINE INSIGHT TO BUILD THE IDEA’;
  7. External Guess Lecturing 05 (Senior Art Director) ‘ART DIRECTOR & ART DIRECTING’;
  8. External Guess Lecturing 06 (Senior Copywriting) ‘COPYWRITING & BRAND STORY TELLING’;
  9. Student desk research by literature & internet;
  10. Internal Guess Lecturing 02 ‘BRAND IN ADVERTISING’;
  11. External Guess Lecturing 07 (Creative Digital) ‘DIGITAL ADVERTISING & ACTIVATION’;
  12. Internal Guess Lecturing ‘Binus Career’;
  13. Internal Guess Lecturing 03 ‘ADVERTISING & CREATIVE COMMUNICATION INDUSTRY OF THE FUTURE’

Published at : Updated

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