People Innovation Excellence
 

GUEST LECTURER (3 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Define the rules, purpose and scope of the course given by moderator; Discuss the problems and the information with the group discussion; Rewrite the information in report writing.

Topics :

  1. Internal (introduction for advertising program and proposed);
  2. External Guest Lecturing 01 (Account Director or Strategic Planner) ‘AGENCY & CLIENT SIDE’;
  3. Internal Guest Lecturing 01 ‘ADVERTISING CAMPAIGN’;
  4. External Guest Lecturing 02 (Account Director or Strategic Planner) ‘ADVERTISING BRIEF’;
  5. Internal Guest Lecturing 02 ‘ADVERTISING CAMPAIGN’;
  6. External Guest Lecturing 03 (Creative Director or Art Director) ‘DEFINE INSIGHT TO BUILD THE IDEA’;
  7. External Guest Lecturing 04 (Creative Digital) ‘DIGITAL ADVERTISING & ACTIVATION’;
  8. Internal Guest Lecturing 03 ‘BRAND IN ADVERTISING’;
  9. External Guest Lecturing 05 (Creative Digital) ‘DIGITAL ADVERTISING & ACTIVATION’.

Published at : Updated

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