GUEST LECTURER (3 Credits)
Learning Outcomes :
On successful completion of this course, student will be able to: Define the rules, purpose and scope of the course given by moderator; Discuss the problems and the information with the group discussion; Rewrite the information in report writing.
Topics :
- Internal (introduction for advertising program and proposed);
- External Guest Lecturing 01 (Account Director or Strategic Planner) ‘AGENCY & CLIENT SIDE’;
- Internal Guest Lecturing 01 ‘ADVERTISING CAMPAIGN’;
- External Guest Lecturing 02 (Account Director or Strategic Planner) ‘ADVERTISING BRIEF’;
- Internal Guest Lecturing 02 ‘ADVERTISING CAMPAIGN’;
- External Guest Lecturing 03 (Creative Director or Art Director) ‘DEFINE INSIGHT TO BUILD THE IDEA’;
- External Guest Lecturing 04 (Creative Digital) ‘DIGITAL ADVERTISING & ACTIVATION’;
- Internal Guest Lecturing 03 ‘BRAND IN ADVERTISING’;
- External Guest Lecturing 05 (Creative Digital) ‘DIGITAL ADVERTISING & ACTIVATION’.
SOCIAL MEDIA
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