CREATIVITY FOR MEDIA COMMUNICATION (2/2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define and the concept of creativity and explain the relation with creative writing in today Media Communication; Identify the basic principles of creative writing and specify them briefly; Classify the characteristics of creative writing and breakdown them which differentiate it from technical writing; Compose stories as to demonstrate competency of providing creative content for today media; Construct the business plan and evaluate the business model.

Topics:

1. Introduction: Defining Creative Writing;
2. Creative vs Technical Writing;
3. Customer Profile;
4. Getting Started: Preparation & Sketching Ideas;
5. The Next 10 Customer;
6. Developing Story (Characters, Setting, Plot and Structure);
7. High level Specs Product/Service Specification;
8. Creating Conflict, Climax and Resolution;
9. Quantify Value Proposition;
10. Revising and Editing;
11. Chart Competitive Position;
12. Design Business Model;
13. Tips to Improve your Creative Writing.