IDEATION AND ART DIRECTION (6 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explain how idea in advertising purposed; Apply the creative thinking process to generate ideas trough brain storming and exercises; Create ads trough comprehensive art direction.
Topics:
- Introduction to Idea;
- How did creative department work?;
- Understanding The Brief;
- Creative Thinking;
- The Big Idea;
- Creative Approach;
- Art Direction;
- Creative Presentation.
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