On successful completion of this course, student will be able to: Evaluate the role of social marketing; Design the relation between brand, consumer and social issues; Analyze market knowledge into the ‘Design Initiative’ development; Demonstrate team work and collaboration capability as a creative person; Create in-depth and comprehensive creative concepts; Appraise appropriate and effective communication tools.
- Introduction to the Creative Team;
- Introduction to the ‘Design Initiative’;
- Design for Public;
- About Product & Brand;
- Introduction to the Cluster Consumers;
- About Media;
- About Production;
- Campaign Development.
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