People Innovation Excellence
 

VISUAL COMMUNICATION DESIGN III (6 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Designing the system integration of brand identity with the concept; Apply the brand identity system to every subject according the goal; Rearrange the preparation stages of building the organization’s image, categories, symbols and impressions caused according the concept; Identify the image and brand identity system with the concept; Explain the concept planning of image and brand identity system.

Topics:

  1. The Introduction and History of Branding;
  2. Image and Brand Identity, and the Response Generated Target Market/Audience;
  3. Indication of the Importance of Brand Identity Program and the Kinds of Categories of Symbols;
  4. The Basics in the Selection of Names;
  5. The Terms of Brand Brief;
  6. Phase I: Analysis;
  7. Phase II: Design Exploration 1;
  8. Phase II: Design Exploration 2;
  9. Phase II: Design Exploration 3;
  10. Phase II: Design Exploration 4;
  11. Phase III: Completion Design;
  12. Phase IV: Implementation 1;
  13. Phase IV: Implementation 2.

Published at : Updated

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