INTRODUCTION TO ENTREPRENEURSHIP (4 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Explain The Decision to Become an Entrepreneur; Design a Successful Business Ideas; Build an Idea to an Entrepreneurial Firm; Manage and Growing an Entrepreneurial Firm.
Topics:
- Introduction to Entrepreneurship;
- Recognizing Opportunities & Generating Ideas;
- Guest Lecturer: Recognizing Business Opportunities & Develop Successful Business Ideas;
- Feasibility Analysis;
- Developing an Effective Business Model;
- Industry and Competitor Analysis;
- Preparing the Proper Ethical and Legal Foundation;
- Writing a Business Plan;
- Assessing a New Venture’s Financial Strength and Viability Part 1;
- Assessing a New Venture’s Financial Strength and Viability Part 2;
- Guest Lecturer: Build a Great Startup Team;
- Building a New-Venture Team;
- Getting Financing or Funding Part 1;
- Getting Financing or Funding Part 2;
- Unique Marketing Issues;
- The Importance of Intellectual Property;
- Preparing for and Evaluating the Challenges of Growth;
- Strategies for Firm Growth;
- Franchising Part 1;
- Franchising Part 2.
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