People Innovation Excellence

INTRODUCTION TO ENTREPRENEURSHIP (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain the process of successfully launching and growing an entrepreneurial venture;the impact of entrepreneurial firms on economies and societies.Apply the concept of business model and business plan; ethical and legal foundation; intellectual property; marketing issues; financing; franchising. Analyse the entrepreneurial process; business feasibility; industry and competitor; new venture financial strength; challenges of growth.

Topics:

  1. Decision to become Entrepreneur;
  2. Recognizing Opportunities and Generating Ideas;
  3. Feasibility Analysis;
  4. Writing a Business Plan;
  5. Industry and Competitor Analysis;
  6. Developing an Effective Business Model;
  7. Preparing the Proper Ethical and Legal Foundation;
  8. Assessing a New Venture’s Financial Strength and Viability;
  9. Building a New Venture Team;
  10. Getting Financing or Funding;
  11. Unique Marketing Issues;
  12. The Importance of Intellectual Property;
  13. Preparing for and Evaluating the Challenges of Growth;
  14. Strategies for Firm Growth;
  15. Franchising.

Published at : Updated

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