People Innovation Excellence
 

INTRODUCTION TO ENTREPRENEURSHIP (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain The Decision to Become an Entrepreneur; Design a Successful Business Ideas; Build an Idea to an Entrepreneurial Firm; Manage and Growing an Entrepreneurial Firm.

Topics:

  1. Introduction to Entrepreneurship;
  2. Recognizing Opportunities & Generating Ideas;
  3. Guest Lecturer: Recognizing Business Opportunities & Develop Successful Business Ideas;
  4. Feasibility Analysis;
  5. Developing an Effective Business Model;
  6. Industry and Competitor Analysis;
  7. Preparing the Proper Ethical and Legal Foundation;
  8. Writing a Business Plan;
  9. Assessing a New Venture’s Financial Strength and Viability Part 1;
  10. Assessing a New Venture’s Financial Strength and Viability Part 2;
  11. Guest Lecturer: Build a Great Startup Team;
  12. Building a New-Venture Team;
  13. Getting Financing or Funding Part 1;
  14. Getting Financing or Funding Part 2;
  15. Unique Marketing Issues;
  16. The Importance of Intellectual Property;
  17. Preparing for and Evaluating the Challenges of Growth;
  18. Strategies for Firm Growth;
  19. Franchising Part 1;
  20. Franchising Part 2.

Published at : Updated

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