MEDIA BUSINESS AND ENTREPRENEURSHIP (4 SCU)
Learning Outcomes:
Upon successful completion of this course, students are expected to be able to: analyze the media business and market environment; analyze different market situations in media and utilize the information to create a competitive media business plan; develop a sense of social responsibility and integrate it into a media practice; as well as communicate a business plan in a confident manner with a good sense of leadership.
Topics:
The course provides a global introduction to the process of turning an idea into a successful startup media company. The course has a special emphasis on commercializing ideas derived from media research and data.
Pre-requisite(s): None
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...