People Innovation Excellence

MEDIA BUSINESS AND ENTREPRENEURSHIP (4 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: analyze the media business and market environment; analyze different market situations in media and utilize the information to create a competitive media business plan; develop a sense of social responsibility and integrate it into a media practice; as well as communicate a business plan in a confident manner with a good sense of leadership.

Topics:

The course provides a global introduction to the process of turning an idea into a successful startup media company. The course has a special emphasis on commercializing ideas derived from media research and data.

Pre-requisite(s): None


Published at : Updated

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