ENTREPRENEURSHIP FOR FASHION (4 SCU)

Learning Outcomes:

Upon completion of this course, students are expected to be able to: analyze opportunities and the target market environment as well as competitors in creating a business through research; demonstrate an ability in managing a business process from planning to realization, including designing and producing fashion items according to market trends; outline a creative business plan and company profile; and present a business plan through effective verbal and written communication.

Topics:

The Entrepreneurship for Fashion course is designed to guide students on how to start a new business venture by capturing the business opportunities that appear in the market, as well as develop new products, ideas, and services. This course emphasizes step-by-step guidance to construct a business plan as well as to develop brand equity. Students will be required to integrate the skills acquired from previous courses, in order to develop further thinking in relation to a brand and business development. Live projects will be set to add to students’ experiences of the actual industry.