People Innovation Excellence

E-BUSINESS DESIGN (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe E-commerce Business Models and Concepts; Describe The Technology Infrastructure for E-commerce; Describe Business Concept and Social Issues; Analyze E-commerce implementation in the real world.

Topics:

  1. Introduction to E-commerce : The Revolution is Just beginning;
  2. Introduction to E-commerce : E-Commerce Business Models and Concepts;
  3. Commerce Infrastructure: The Internet, Web, and Mobile Platform;
  4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps;
  5. E-commerce Security and Payment Systems;
  6. E-Commerce Marketing and Advertising Concepts;
  7. Social, Mobile and Local Marketing;
  8. Ethical, Social, and Political Issues in E-Commerce;
  9. Online Retail and Services;
  10. Online Content and Media;
  11. Social Networks, Auctions, and Portals;
  12. B2B E-COMMERCE: Supply Chain Management and Collaborative Commerce;
  13. Review

Published at : Updated

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