E-BUSINESS DESIGN (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe E-commerce Business Models and Concepts; Describe The Technology Infrastructure for E-commerce; Describe Business Concept and Social Issues; Analyze E-commerce implementation in the real world.

Topics:

1. The Revolution is Just beginning
2. E-Commerce Business Models and Concepts
3. The Internet, Web, and Mobile Platform
4. Web Sites, Mobile Sites, and Mobile Apps
5. E-commerce Security and Payment Systems
6. E-Commerce Marketing and Advertising Concepts
7. Social Media, Mobile, Local Marketing and SEO
8. Ethical, Social, and Political Issues in E- Commerce
9. Online Retail and Services
10. Online Content and Media
11. Social Informatics, Auctions, and Portals
12. B2B E-COMMERCE: Supply Chain Management and Collaborative Commerce
13. Group Presentation