People Innovation Excellence

E-BUSINESS SYSTEM (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Define e-business and e-commerce system related terms; Explain e-business overview and its impact to business, society and technology; Apply e-business system to corporate strategy; Analyze e-business strategy for competitive advantage.

Topics:

  1. Overview of Electronic Commerce;
  2. E-Commerce: Mechanisms, Infrastructure, and Tools;
  3. Retailing in Electronic Commerce: Products and Services;
  4. B2B E-Commerce;
  5. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce;
  6. Mobile Commerce and Ubiquitous Computing;
  7. Social Commerce;
  8. Marketing and Advertising in E-Commerce;
  9. E-Commerce Security and Fraud Protection;
  10. Electronic Commerce Payment Systems;
  11. Order Fulfillment along the Supply Chain;
  12. EC Strategy, Globalization, and SMEs;
  13. Implementing EC Systems: From Justification to Successful Performance.

Published at : Updated

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