E-BUSINESS STRATEGY AND IMPLEMENTATION (4 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Describe the concept, opportunities and challenges of digital business; Recognize the key principles of Digital Marketing, ICT and CRM; Demonstrate the ability to conceptualized and formulate strategy for digital business; Relate the business requirement, resources and theoretical framework for planning and facilitating the strategy development and implementation.

Topics:

1. Marketplace analysis for e-commerce
2. Managing digital business infrastructure
3. E-environment
4. Digital Marketing
5. Customer relationship management
6. Change management
7. Introduction to digital business and e-commerce
8. Marketplace analysis for e-commerce
9. Managing digital business infrastructure
10. E-environment
11. Digital Business Strategy
12. Digital Business Model
13. Supply Chain Management
14. E-Procurement
15. Digital Marketing
16. Customer Relationship Management
17. Change Management
18. Analysis and Design
19. e-Business Service Implementation and Optimization