People Innovation Excellence
 

THESIS (6 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Analyze marketing research problems and their background; Explain relevant theories in the chosen area; Formulate the appropriate research design; Demonstrate various techniques of data collection, data preparation, and data processing; Interpret research results into marketing decision recommendations; Demonstrate effective communication skills to present research results.

Topics:

  1. Introduction to The Course;
  2. The Role of Marketing Research;
  3. Problem Definition;
  4. Research Methodology;
  5. Questionnaire Design;
  6. Data Processing and Fundamental Data Analysis;
  7. Chapter 1 Review;
  8. Chapter 2 Review;
  9. Chapter 3 Review;
  10. Chapter 4 Review;
  11. Chapter 5 Review;
  12. Final Review;
  13. Pre-Defense by Thesis Supervisor.

 


Published at : Updated

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