People Innovation Excellence

E-Marketing and E-CRM (6 Credits)

Learning Outcomes:

Describe the development of E-Marketingand conceptual foundation of customer relationship management (CRM); Explain the E-Marketing strategy & strategic CRM; Apply the internet and information technology in e-marketing plan and e-CRM; Relate e-marketing plan with customer relationship management.

Topics:

  1. Strategic E-Marketing and Performance Metrics
  2. E-Marketing Research and Connected Consumers Online
  3. The E-Marketing Plan & E-Marketing Environment
  4. Segmentation, Targeting, Differentiation, and Positioning Strategies
  5. Product, Price, E-Marketing Communication: Paid Media and Earned Media
  6. Implementing the CRM Strategy
  7. Relationship Marketing and the Concept of Customer Value
  8. Strategic Customer Relationship Management Today
  9. Using Databases, Loyalty Program & Campaign Management
  10. Data Mining & Software Tools and Dashboards

Published at :

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close