People Innovation Excellence
 

MANAGEMENT OF BUSINESS COMMUNICATION (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Explain The Components of Business Communication; Construct The Business Communication; Analyze Components of The Business Communication; Choose the Channel of Business Communication; Apply the Strategy of Communication.

Topics:

  1. Building Blocks for Effective Messages;
  2. Business Communication;
  3. Planning, Writing and Revision;
  4. Persuasive Communication in Business;
  5. Digital in Business Communication;
  6. Making the Business Case for Social Media;
  7. Informative Message;
  8. Strategy for Routine Request;
  9. Developing Presentation;
  10. Writing Proposal.

Published at : Updated

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