People Innovation Excellence
 

INTERNATIONAL MARKETING (2 Credits)

Learning Outcomes:

On succesfull completion of this course, student will be able to: Describe the Global Marketing Environment in Micro and Macro Aspects; Analyze the Global Consumer Behavior and Characteristics; Design Global Marketing Strategies and Promotional Tools using Global Marketing Mix.

Topics:

  1. Introduction to Global Marketing;
  2. The Global Marketing Environment;
  3. Social, Cultural, Political, Legal and Regulatory Environments;
  4. Global Information System and Market Research;
  5. Segmenting, Targeting, and Positioning;
  6. Importing, Exporting, and Sourcing;
  7. Global Market Entry Strategies;
  8. Brand and Product Decisions in Global Marketing;
  9. Pricing Decisions;
  10. Global Marketing Channels and Physical Distribution;
  11. Global Marketing Communication: Advertising & Public Relations;
  12. Global Marketing Communication: Sales Promotion, Personal Selling, Special Form;
  13. Leadership, Organization, and Corporate Social Responsibility.

Published at : Updated

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