People Innovation Excellence

PRICING STRATEGY AND PROJECT (2 Credits)

Learning Outcomes:

On succesfull completion of this course, student will be able to:. Define the Strategic Pricing and Srategic Pricing Pyramid; Define the role of cost and financial analysis; Analyze competition and Price Sensitivity; Apply Pricing Strategy

Topics:

  1. Strategic Pricing;
  2. Value Creation;
  3. Price Structure;
  4. Price and Value Communication;
  5. Pricing Policy;
  6. Price Level;
  7. Develop Pricing Strategy 1;
  8. Pricing Over the Product Life Cycle;
  9. Ethics and The Law;
  10. Cost;
  11. Financial Analysis;
  12. Competition and Price Sensitive Measurement;
  13. Develop Pricing Strategy 2.

Published at : Updated

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