People Innovation Excellence

E-MARKETING AND E-CRM (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define the development of E-Marketing; Create the strategy to make a proper promotional strategy using Internet; Describe conceptual foundation of customer relationship management (CRM); Explain strategic customer relationship management (CRM); Propose business plan and the showcased potential business plan.

Topics:

  1. Customer Analytics (part II);
  2. E-Marketing in Context: Past, Present and Future and Strategic E-Marketing;
  3. Performance Metrics and The Marketing Plan;
  4. Business Plan Preparation;
  5. A World of E-Marketing Opportunities;
  6. Ethical and Legal Issues;
  7. Financial Aspect of Business;
  8. E-Marketing Research;
  9. Consumer Behaviour Online;
  10. Develop a Business Plan;
  11. Segmentation and Targeting Strategies;
  12. Differentiation and Positioning Strategies;
  13. Stategic future Plan;
  14. Product: The Online Offer & Pricing: The Online Value;
  15. The Internet for Distribution;
  16. Your Business ons;
  17. E-Marketing Communication Tools (IMC);
  18. New Digital Media & Branding Goals in Digital and Physical Media;
  19. Business Plan Evaluation;
  20. Customer Relationship Management;
  21. Strategic Customer Relationship Management Today;
  22. Relationship Marketing and the Concept of Customer Value;
  23. Strategic CRM;
  24. Implementing the CRM Strategy;
  25. Customer Analytics (part I);
  26. Data Mining; Using Databases;
  27. Software Tools and Dashboards;
  28. Loyalty Programs: Design and Effectiveness;
  29. Campaign Management;
  30. CRM Issues in The Business-To-Business Context;
  31. Customer Privacy Concerns and Privacy Protective Responses

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