People Innovation Excellence
 

E-MARKETING AND E-CRM (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define the development of online marketing strategy and its role in a whole marketing strategy decision making in a company; Describe the right online promotional tools and online communication channel to set up a right marketing strategy; Design an online marketing strategy to boost offline and online selling; Propose business plan and the showcased potential business project, design and evaluate Business Plan.

Topics:

  1. The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing Beyond;
  2. How Does Your Digital Marketing Look Today;
  3. Creating Customer Profiles;
  4. Social on Steroids: How to Correctly Capitalize on Social Media;
  5. The Content Craze: Grabbing Your Customer’s Attention Before Your Competition;
  6. Who are Our Next 10 Customers?;
  7. Mobile Marketing: The One Trend That Cannot Be Ignored;
  8. Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe;
  9. High Specifications in the Business;
  10. Video Marketing: Leveraging Video for More Profits;
  11. Leveraging Tools to Speed Up and Automate Your Marketing;
  12. Quantifying the Value Propositions in the Business;
  13. Social Media CRM: The Intersection of Social Media and CRM;
  14. Smart Ways to Incorporate Social Media into Your Organization;
  15. Where is Your Positions? (Chart Competitive Position);
  16. Leverage Social Media Information to Advance Social CRM Efforts & Creating Social Media Community in Support of Social CRM;
  17. Social Media Knowledge Communities & Overcoming Skepticism to Exploit Social CRM;
  18. Designing Business Model of the Business;
  19. Social CRM Strategy & Social CRM Software Selection and Vendor Negotiation.

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close