MARKETING IN TOURISM (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Identify Marketing Mix; Describe Marketing Planning; Apply Communicating and influencing consumer; Analyze Marketing Mix, Marketing Planning, communicating and influencing consumer.
Topic:
- Introduction: Introducing marketing: the systematic thought process;
- Market segmentation for travel and tourism markets ;
- The evolving marketing mix for tourism services;
- Planning marketing strategy;
- Planning marketing campaigns: budgeting and evaluating marketing performance;
- E-marketing: the effective use of ITC;
- Integrating the promotional and communications mix;
- Marketing tourism destinations;
- Field Trip;
- Marketing passenger transport;
- Marketing visitor attractions;
- Marketing inclusive tours and product packages;
- Case studies of marketing practice in travel and tourism.
SOCIAL MEDIA
Let’s relentlessly connected and get caught up each other.
Looking for tweets ...