People Innovation Excellence

MARKETING IN TOURISM (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify Marketing Mix; Describe Marketing Planning; Apply Communicating and influencing consumer; Analyze Marketing Mix, Marketing Planning, communicating and influencing consumer.

Topic:

  1. Introduction: Introducing marketing: the systematic thought process;
  2. Market segmentation for travel and tourism markets ;
  3. The evolving marketing mix for tourism services;
  4. Planning marketing strategy;
  5. Planning marketing campaigns: budgeting and evaluating marketing performance;
  6. E-marketing: the effective use of ITC;
  7. Integrating the promotional and communications mix;
  8. Marketing tourism destinations;
  9. Field Trip;
  10. Marketing passenger transport;
  11. Marketing visitor attractions;
  12. Marketing inclusive tours and product packages;
  13. Case studies of marketing practice in travel and tourism.

Published at : Updated

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