RETAIL AND MERCHANDISING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe the World of Retailing; Analyze the Retailing Strategy; Apply the Concept of Merchandise Management and Store Management; Construct the business plan and evaluate the business model.

Topics:

1. Introduction to The World of Retailing;
2. Types of Retailers and Multichannel Retailing;
3. Customer Buying Behaviour;
4. Retail Market Strategy;
5. Market Segment;
6. Retail Locations;
7. Ideation;
8. Information System and Supply Chain Management;
9. Visual Thinking;
10. Customer Relationship Management;
11. Managing The Merchandise Planning Process;
12. Prototyping;
13. Storytelling;
14. Buying Merchandise and Retail Pricing;
15. Retail Communication Mix;
16. Managing The Store;
17. Creating Scenarios;
18. Store Layout, Design, and Visual Merchandising;
19. Customer Service.