People Innovation Excellence

RETAIL AND MERCHANDISING (4 Credits)

Learning Outcomes:

Define the world of retailing; Describe the international retailing strategy; Explain the concept of merchandise management and store management

Topics:

  1. Introduction to The World of Retailing;
  2. Types of Retailers and Multichannel Retailing;
  3. Customer Buying Behaviour;
  4. Retail Market Strategy;
  5. Retail Locations;
  6. Information System and Supply Chain Management;
  7. Customer Relationship Management;
  8. Managing The Merchandise Planning Process;
  9. Buying Merchandise and Retail Pricing;
  10. Retail Communication Mix;
  11. Managing The Store;
  12. Store Layout, Design, and Visual Merchandising;
  13. Customer Service.

Published at : Updated

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