People Innovation Excellence
 

RETAIL AND MERCHANDISING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Describe the World of Retailing; Analyze the Retailing Strategy; Apply the Concept of Merchandise Management and Store Management; Construct the business plan and evaluate the business model.

Topics:

  1. Introduction to The World of Retailing;
  2. Types of Retailers and Multichannel Retailing;
  3. Customer Buying Behaviour;
  4. Retail Market Strategy;
  5. Market Segment;
  6. Retail Locations;
  7. Ideation;
  8. Information System and Supply Chain Management;
  9. Visual Thinking;
  10. Customer Relationship Management;
  11. Managing The Merchandise Planning Process;
  12. Prototyping;
  13. Storytelling;
  14. Buying Merchandise and Retail Pricing;
  15. Retail Communication Mix;
  16. Managing The Store;
  17. Creating Scenarios;
  18. Store Layout, Design, and Visual Merchandising;
  19. Customer Service.

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close