People Innovation Excellence
 

INTERNATIONAL MARKETING (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to analyze the international business and market environment, discriminate specific market situation, and utilize the information to create a winning plan suited for international marketing programs; communicate the marketing programs to different types of market, by accommodating the intercultural differences faced by international marketing practices.

Topics:

The course provides a thorough coverage of the International Marketing subject with an emphasis on the planning and strategic problems confronting the cross cultural market boundaries. It exposes students to the more challenging sides of marketing across market while considering the differences in history, geography, politics, economy, legal and cultural environments that lead to a different market demand and marketing strategies.

Pre-requisite: Marketing Management


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