People Innovation Excellence

MARKETING MANAGEMENT (4 Credits)

Learning Outcomes:

On successful completion of this Course, students will be able to: Construct marketing process and strategic planning; Analyze market and opportunities in the changing marketing environment; Analyze marketing strategy comprehensively in the market competition and ICT era; Create competitive advantages through brand strategy and communication; Analyze competition on global market and sustainable marketing

Topics:

  1. Understanding Marketing Management;
  2. Customer Relationship Management;
  3. Segmenting, Targeting, Positioning and Differentiation;
  4. Consumer Markets and Consumer Buyer Behaviour;
  5. Business Market and Business Buyer Behaviour;
  6. Product and Service;
  7. Brand;
  8. Pricing Strategy;
  9. Distribution Channel;
  10. Product and Brand Communication;
  11. Integrated Marketing Communication;
  12. Social Media and e-Marketing;
  13. Creating Competitive Advantage;
  14. Sustainable Marketing: Social Responsibility and Ethics;
  15. The Global Market Place.

 

 


Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close