DIGITAL MARKETING AND MULTIMEDIA (3 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to explore the latest digital marketing opportunities; identify the appropriate the current digital marketing techniques and technology for solving the problem; design the strategy of integrated internet marketing using the available technology and platform effectively; establish source of income via e-commerce, subscription, and other method of revenue; and present the proposal using story telling (narration transportation).

Topics:

This course provides students’ knowledge and skills on how internet channels can be elaborated into marketing activities such as how to do basic Internet collaboration on marketing research, data mining profiling, and targeting, etc.  Students will learn the actual cases of using Internet as the integrating point to create effective campaign and marketing using the latest technology trends that will take the advantages of Internet 2.0 spirit while considering to the next level of using common platform in the Internet 3.0 Era. Students also are being prepared to understand the Industrial Revolution 4.0 impacts to the way of business processes and the role of digital marketers to strengthen the organization competitive advantage.