PUBLIC RELATIONS, FUND RAISING AND SPONSORSHIP FOR EVENT (2 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define Housekeeping Department in Hotel Industry; Explain all of Housekeeping Sections with their duties and responsibilities; Practice basic cleaning duties in Housekeeping Operations.

Topics:

1. Introduction to Sponsorship;
2. Developing Sponsorship Strategy;
3. Planning for Success;
4. Sponsorship Implementation;
5. Sponsorship Evaluation;
6. Sponsorship Seekers;
7. Developing a Sponsorship Strategy.;
8. Essential Sales Preparation;
9. Thinking out of the box;
10. The Sales Process;
11. Servicing and Renewal;
12. Sponsorship in the Future;
13. Review.