EXPO AND EXHIBITION MANAGEMENT (2/4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to:Explain a various knowledge and concepts of exhibition management applicable to the hospitality industry; Analyze existing and proposed exhibitions, and justify solutions to inherent problems; Create creative and analytical skills in managing exhibition assignments; Propose the potential showcase business project.

Topics:

1. Summary;
2. Customer Insight and Market Analysis;
3. Collaboration;
4. Advocacies and Action Steps;
5. Advocacy for the Institution;
6. Business Model Environment;
7. Advocacy for the Subject Matter;
8. Advocacy for Visitor Experiences;
9. Advocacy for Design;
10. Advocacy for Project and Team;
11. Building and Maintaning relationship;
12. New Product / Service Development;
13. Design Process;
14. Methods and Techniques;
15. Prototyping Product;
16. Process and Phases;
17. Evaluating Product/ Services Prototype.