CONFERENCE MANAGEMENT (2/2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: Identify the basic concepts and elements in organizing conferences; Recognize the standards of professionalism and service quality through additional knowledge and experience gained about the conference management industry in conference business; Demonstrate knowledge of conference management techniques (concept, marketing,budgeting)in reality

Topics:

1. What are workshops and seminars?;
2. Logistics : Date, time, place;
3. Creating a budget;
4. Establishing your team of professionals;
5. Funding, sponsors, and donations;
6. Get ready to deliver;
7. Marketing the seminar and workshop to the right audience;
8. Deliver;
9. Working with attendees;
10. Mistakes and disasters and how to avoid them;
11. Evaluating the seminar and workshop success;
12. What you need to do if you are setting up an event, workshop, seminar, or conference planning business.