People Innovation Excellence

E BUSINESS AND DIGITAL MEDIA FOR TOURISM (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Identify ways to promote tourism through internet marketing; Describe tips and tools to promote tourism through internet marketing; Apply techniques to get visitors to site and destination; Analyze internet marketing techniques to maximize visitors to site and destination; Propose the potential showcase business project.

Topics:

  1. Planning your web site;
  2. Designing your site to be search engine friendly;
  3. Web site elements that keep them coming back;
  4. Permission marketing;
  5. Spreading the world with viral marketing;
  6. Great content;
  7. Landing pages;
  8. Search engine and directory submissions;
  9. Customer Insight and Market Analysis;
  10. Business EnvironmentL;
  11. Utilizing signature files to increase web site traffic;
  12. Auto responders;
  13. Consumer generated media;
  14. Establishing your private mailing list;
  15. Effective promotion through direct mailing list;
  16. Developing a dynamite link strategy;
  17. Fild Trip/Product Service Development;
  18. Fild Trip/Prototyping Product;
  19. Online advertising;
  20. Maximizing media relations;
  21. Design Process;
  22. Evaluate Product/ Services Prototype;
  23. Blogs & wikis;
  24. Podcasting & video casting;
  25. Mobile marketing;
  26. Interactive mapping.

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close