STRATEGIC ENTREPRENEURSHIP AND TOURISM INNOVATION (4 Credits)

Learning Outcomes :

On successful completion of this course, student will be able to: Identify the complexity of entrepreneurial theory and practice applied to the tourism and hospitality industry; Construct the business plan and evaluate the business model; Illustrate the linkage between strategy and operations and explain how both perspectives are necessary for entrepreneurial success; Apply best practices of tourism entrepreneurship.

Topic :

1. Chart Competitive Position;
2. Context, Theoretical Perspectives and Definitions;
3. The Economy and Entrepreneurship;
4. Indigenous and Ethnic Entrepreneurship: A Cultural Perspective;
5. Dimensions, Attitudes, and Indigenous Entrepreneurship;
6. Entrepreneurs and Small Firm Ownership;
7. Entrepreneurs;
8.  Customer Profile;
9. The Next 10 Customer;
10. The entrepreneur and management of the life-cycle;
11. The entrepreneur and business failure;
12. Innovation, Opportunity and Protection;
13. High Level Product/Service Specification;
14. The Feasibility Analysis;
15. Competition;
16. The Family Business: Who’s to Bless and Who’s to Blame?;
17.  Quantify Value Proposition;
18.  Field Trip;
19. Field trip;
20. Hospitality, Commercial Homes and Entrepreneurship;
21. Design Business Model;
22. Leadership and the Entrepreneur: ‘‘I’m right Behind You Leading the Way’’;
23. Growth: The Harder I Work the Luckier I Get;
24. Preparing a Business Plan;
25. Market Research;
26. Project Presentation.