STRATEGIC MANAGEMENT FOR TOURISM (2 Credits)
Learning Outcomes :
On successful completion of this course, student will be able to: Identify the context and characteristics of tourism organizations; Describe different elements of the tourism organization’s environment and their influence on strategy formulation and implementation; Appraise different methods of collaboration for tourism firms in order to develop new products and to penetrate new markets; Apply best practices of strategy formulation and implementation respectively.
Topic :
- Introduction to Strategic Management;
- Strategic Management in Hospitality and Tourism;
- The Hospitality and Tourism Industry Context;
- The Organisational Context;
- Business-Level Strategies;
- Corporate-Level Strategies;
- Network-Level Strategies;
- Strategy Formation—Strategy Formulation and Implementation;
- Field Trip;
- Case Studies: Ocean Park: In the Face of Competition from Hong Kong;
- Strategy Implementation and Change;
- Conclusions: Relating Content, Context, and Process;
- Presentation.
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