People Innovation Excellence

Business Management and Marketing

Course Structure for Binusian 2027

Sem Code Course Name SCU Total
1 ISYS6181005 Management Information Systems for Leader 4 20
MATH6176005 Business Mathematics 2
MGMT6011005 Introduction to Management and Business 4
ECON6099005 Business Economics 4
LAWS6159005 Legal Aspects in Business 2
LANG6027005 Indonesian 2
Pancasila Courses*
CHAR6013005 Character Building: Pancasila 2
CHAR6039005 Pancasila and Indonesian Culture 2
2 ENGL6171001 Academic English I 3 21
CHAR6014005 Character Building: Kewarganegaraan 2
ENTR6091005 Project Hatchery 2
MKTG6318005 Marketing Management 4
ACCT6351005 Accounting for Business 4
STAT6206005 Business Statistics I 2
MGMT6358005 Managing Business Information 4
3 ENGL6172001 Academic English II 3 21
ENTR6486005 Entrepreneurship Hatchery 3
MGMT6012005 Human Resources Management 4
CHAR6015005 Character Building: Agama 2
STAT6207005 Business Statistics II 4
MKTG6286005 Consumer Psychology and Behavior 3
COMM8006005 Business Communication 2
4 MGMT6297005 Operations Management  4 20
FINC6001005 Financial Management 4
BUSS6171005 Business Sustainability 4
RSCH6026005 Research Methodology 4
BUSS6175005 Business and Commerce in Australia 4
5 ENTR6535005 Ideation 4 20
MGMT6382005 Leadership and Ethics 4
MGMT6380005 Cross Cultural Management and Negotiations 4
MGMT6381005 Decision Making Under Uncertainty 4
MKTG6189005 Marketing Channels 2
MKTG6287005 Products and Brand Management 2
6 BUSS6176005 Business Venturing 4 20
ENTR6536005 Advanced Innovation Management 4
ENTR6537005 Social Entrepreneurship 4
ENTR6538005 Business Development and Growth 4
MKTG6288005 Digital Business and Analytics 2
MKTG6289005 Pricing Management and Strategy 2
7 MKKTG6091005 International Marketing 4 18
MKTG6282005 Industry Placement 4
ENTR6539005 Innovation and Entrepreneurial Strategy 4
MKTG6281005 Digital and Social Media Marketing 4
MKTG6290005 Applied Marketing Research 2
8 MKTG6098005 Thesis 6 6
TOTAL CREDIT 146 SCU

*For Character Building: Pancasila course is offered for Indonesian citizen students, while Pancasila and Indonesian Culture course is offered for foreign students.

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