People Innovation Excellence

Communication

Student Outcomes

Upon completion of the 4-year program, students should be able to:

  1. Explain, analyse and integrate different communication forms and elements in the media production process.
  2. Apply and organize media production as a journalist, public relations officer and entertainment organizer or agent.
  3. Classify and analyse professional communication methods and apply performance strategy based on theories in communication.
  4. Explain and analyse the social, cultural and behavioural theories related to communication.
  5. Use current tools, techniques and technology necessary for media and communication related activities.
  6. Communicate effectively in conducting all aspects of communication and media related activities in written and verbal forms.
  7. Demonstrate entrepreneurship & management knowledge in media and communication industry.
  8. Perform effective leadership & teamwork skills as a journalist, public relations officer and entertainment organizer or agent.
  9. Apply principles of ethics in media production.
  10. Apply creative thinking in journalism, public relations and entertainment for continuous improvement in media industry.
  11. Solve problems and formulate solutions related to journalism, public relations and the entertainment industry.

Published at : Updated

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