People Innovation Excellence

Creative Advertising Program

Introduction

Creative Advertising S1 program is unique in providing creative education for future creative advertising people (art director/ creative) allowing them to work together in creative teams to produce the best of contemporary advertising – as well, students design real-world solutions for clients.

Students learn the creative aspects of advertising through hands-on studio work combined with a theoretical, strategic, and historical perspective. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics and literature to enrich and extend the understanding of advertising concepts and applications.

 

Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF)


Published at : Updated

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