People Innovation Excellence

International Marketing

Course Structure for Binusian 2021

Sem Code Course Name SCU Total
1 MKTG8122 Marketing Management* 2 20
LAWS6074 Law in International Business 2
MATH6048 Business Mathematics 4
MGMT6011 Introduction to Management and Business 4
ACCT6087 Introduction to Accounting 4
STAT8067 Business Statistics I 2
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6013 Character Building: Pancasila 2 21
ECON6037 Microeconomics 2
ISYS6181 Management Information Systems for Leader 4
MGMT6168 International Human Resources Management* 4
STAT8068  Business Statistics II 2/2
ENTR6003  Entrepreneurship I 2
LANG6061 Indonesian 1
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6014 Character Building: Kewarganegaraan 2 24
ECON8009 Managerial Economics 4
ECON6038 Macroeconomics 2
FINC6001 Financial Management 4
COMP6203 Office for Professional 2
MKTG6020 Selling and Sales Management* 2
MKTG6127 Retail and Merchandising** 4
MKTG8006 Consumer Behaviour 4
4 CHAR6015 Character Building: Agama 2 22
MGMT6018 Operational Management 4
MGMT6038 Cross Cultural Management 2
RSCH6026 Research Methodology 4
COMM8006 Business Communication 2
MKTG6067 Product Strategy and Project 2
ENTR6004 Entrepreneurship II 2
MKTG7123 Service Marketing 4
5 MKTG6023 International Marketing 2 22
MKTG6057 Global Brand Management 2
MKTG6041 Pricing Strategy and Project 2
MKTG6108 E-Marketing** 4
MKTG6109 Global Strategic Marketing 4
MKTG6021 Customer Relationship Management 2
MKTG6124 Integrated Marketing Communication & Project* 2
MKTG6110 Marketing Research 4
6 Enrichment Program I 15 15
7 Enrichment Program II 16 16
8 MGMT6040 Thesis 6 6
Total Credits 146 SCU

*) This course is delivered in English

**) Entrepreneurship Embedded

English University Courses:

-) For 1st Semester: English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation.

-) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication.

-) Students must pass English Savvy with a minimum Grade of C.

Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):

-) Student will take one of enrichment program tracks (off campus).

 

Enrichment Track Scheme

Track Semester 6 Semester 7
I RS ENTR CD SA *etc I RS ENTR CD SA *etc
1 V V
2 V V
3 V V
4 V V
5 V V
6 V V
7 V V
8 V V

Notes:

I               : Internship

RS           : Research

ENTR     : Entrepreneurship

CD          : Community Development

SA           : Study Abroad

*etc         : Department specific needs

 

Notes:

Student can choose one of the available tracks


Published at : Updated

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