People Innovation Excellence

Marketing Communication

Student Outcomes

After completing the study, graduates are:

  1. Able to analyze cases in communication in order to provide a solution with the communication science approach
  2. Able to conduct communications research by implementing the theories and concepts of communication science.
  3. Able to design solutions in communication science approach in order to deal with crisis communication both internally, externally, or community using a various media.
  4. Able to demonstrate professional ethics of communication that appropriate with the context and relevant purposes.
  5. Able to represent the skills to interact with various society professionally.
  6. Able to integrate the use of technology and communication skills to build relationships with community, media, government and public.
  7. Able to integrate business opportunities in the communication field, and implement it to an applicable business plan.
  8. Able to build public understanding related to message essence of a product / service using various media through marketing communications approach.
  9. Able to build relationships between company and stakeholders using various media through communication science approach.

 


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