People Innovation Excellence
 

Business Management and Marketing

Course Structure for Binusian 2021

Semester Code Course Name SCU Total
1 ENGL6218 Academic English I 2 19
ENTR6091 Project Hatchery 2
LAWS6075 Legal Aspect in Economics 2
ECON6080 Economics 8
MGMT6250 Marketing Management I 4
LANG6061 Indonesian 1
2 ENGL6219 Academic English II 2 20
CHAR6013 Character Building: Pancasila 2
MGMT6011 Introduction to Management & Business 4
MGMT6251 Marketing Management II 2
MKTG6088 Consumer Behavior 4
MATH6116 Mathematics & Statistics for Business 6
3 STAT6138 Advanced Business Statistics 4 21
ACCT6285 Accounting for Business 8
CHAR6014 Character Building: Kewarganegaraan 2
ENTR6094 Design Driven Entrepreneurship 3
MKTG6181 Services Marketing 2
COMM8006 Business Communication 2
4 MKTG6229 Pricing Management & Strategy 3 20
MGMT6297 Operations Management 4
ISYS6118 Management Information Systems 4
FINC6001 Financial Management 4
MKTG6230 Product and Brand Management 3
CHAR6015 Character Building: Agama 2
5 MGMT6012 Human Resources Management 4 15
ECON8009 Managerial Economics 4
MKTG6099 Website Usability and Design 2
MKTG6163 Web Analytics and e-CRM 2
MKTG6182 Digital Campaign and Promotion Management 3
6 RSCH6020 Research Methods in Marketing 4 13
MKTG6231 International Marketing 3
MKTG6184 Social Media and New Media Marketing Strategies 2
MKTG6189 Marketing Channels 2
MGMT6038 Cross Cultural Management 2
7 Enrichment Program I 16 16
8 Enrichment Program II 16 22
MKTG6098 Thesis 6
TOTAL CREDIT 146 SCU


Enrichment Program I (
7th Semester) & Enrichment Program II (8th Semester):

-)Student will take one of enrichment program tracks (off campus).

 

Enrichment Track Scheme

Track Semester 7 Semester 8
I RS ENTR CD SA Other I RS ENTR CD SA Other
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v

Notes:

I:              Internship

RS:          Research

ENTR:    Entrepreneurship

CD:         Community Development

SA:          Study Abroad

Other:     Department specific needs

 

Notes:

Students can choose one of the available tracks.

 


Published at : Updated

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