People Innovation Excellence
 

Business Management and Marketing

Course Structure for Binusian 2022

Sem Code Course Name SCU Total
1 ENGL6171 Academic English I 3 20
ENTR6091 Project Hatchery 2
CHAR6013 Character Building: Pancasila 2
MGMT6011 Introduction to Management and Business 4
ECON6080 Economics 8
LANG6061 Indonesian 1
2 ENGL6172 Academic English II 3 21
CHAR6014 Character Building: Kewarganegaraan 2
LAWS6075 Legal Aspect in Economics 2
MKTG8005 Marketing Management 4
ISYS6118 Management Information Systems  4
MATH6116 Mathematics and Statistics for Business 6
3 MKTG6249 Consumer Behavior 3 22
ACCT6285 Accounting for Business 8
COMM8006 Business Communication 2
MGMT6012 Human Resources Management 4
CHAR6015 Character Building: Agama 2
ENTR6486 Entrepreneurship Hatchery 3
4 STAT6138 Advanced Business Statistics 4 20
MKTG6229 Pricing Management and Strategy 3
MKTG6099 Website Usability and Design 2
FINC6001 Financial Management 4
MGMT6038 Cross Cultural Management 2
MKTG6230 Products and Brand Management 3
MKTG6189 Marketing Channels 2
5 ECON8009 Managerial Economics 4 21
MKTG6181 Services Marketing 2
MGMT6297 Operations Management  4
MKTG6250 Web Analytics and e-CRM 3
MKTG6182 Digital Campaign and Promotion Management 3
RSCH6425 Research Methods in Marketing 3
MKTG6184 Social Media and New Media Marketing Strategies 2
6 Enrichment Program I 16 16
7 Enrichment Program II 16 16
8 MKTG6089 Contemporary Issues in Marketing 2 10
MKTG6251 International Marketing 2
MKTG6098 Thesis 6
TOTAL CREDIT 146 SCU

Enrichment Program I (6th Semester) &Enrichment Program II (7th Semester):

-) Student will take one of the enrichment program tracks (off campus).

 

Enrichment Track Scheme

Track Semester 6 Semester 7
I RS ENTR CD SA Other I RS ENTR CD SA Other
1 v v
2 v v
3 v v
4 v v
5 v v
6 v v
7 v v
8 v v
9 v v
10 v v
11 v v
12 v v
13 v v

Notes:

I               : Internship
RS           : Research
ENTR     : Entrepreneurship
CD          : Community Development
SA           : Study Abroad
Other      : Program’s specific needs

Notes:
Students can choose one of the available tracks.


Published at : Updated

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