People Innovation Excellence

Business Management and Marketing

Prospective Career of the Graduate

The four year Business Management and  Marketing program at BINUS UNIVERSITY INTERNATIONAL will provide sufficient skills and confidence for our students to enter the real business world. Equipped with our Marketing and Management degree, students will have a wide range of career opportunities in a variety of industry. Over the past decade, marketing has continued to gain prominence as a dominant orientation in business and as a process deployed by all departments within an organization. Therefore, the role of marketing professionals is vital in any type or size of companies, as it acts as connectors between customers and companies, including connecting customers to the product or service and to the financial accountability. Some example of marketing professions that students could aim are Brand Manager, Product Manager, Brand Executive, Marketing Executive, Marketing Consultant, Market Research Analyst, Director of Sales, and many more. Despite being a marketing professional, students can also developed their own business and become entrepreneurs.

BINUS UNIVERSITY INTERNATIONAL also provides career support for students by disseminating information on the latest job vacancies and internships. This support service can be accessed from www.binuscareer.com.

 

Award/Degree

  • Bachelor of Economics (Sarjana Ekonomi) from BINUS University
  • Dual Degree with Bachelor of Business Marketing (B.Bus.) from Queensland University of Technology (QUT) Business School, Australia.
  • Dual Degree with Bachelor of Arts in International Business (BA) from Cologne Business School, Germany.
  • Dual Degree with Bachelor of Business Administration (BBA) from Saxion University of Applied Science, Netherlands.
  • Master Degree with Master of Commerce in Marketing, Finance, Accounting, Business (M.Com.) from Macquarie University, Australia.

 

Major and Streaming

Streaming Degree Partner
Single Title Double Title  
Business Management and Marketing S.E.
International Business S.E. & BA Cologne Business School
 Marketing & International Business S.E & B.Bus Queensland University of Technology (QUT),
Marketing S.E & B.BA Saxion University of Applied Sciences
Master Track S.E. & M.Com in Marketing, M.Com in Finance, M.Com in Accounting, M.Com in Business Macquarie University, Australia

 

Double Degree Program in Marketing and International Business – Queensland University of Technology (QUT) Business School.

In cooperation with Queensland University of Technology (QUT) Business School, Australia, Marketing program offers a double degree program with QUT, where students will be able to obtain B.E (Binus) and B.Bus (QUT). This program was designed to provide students with skills and knowledge, and experience to thrive in business and marketing in global context.

The distribution of semesters for this program is as follows:

  • The first 4 semesters will be at Binus University International, following a set of courses agreed by both universities.
  • Semester 5, 6, and 7 will be at QUT, Brisbane, Australia, following approximately 48 unit courses each semester. The courses will be determined by QUT.
  • The eight or last semester will be at Binus University International to finish the final thesis. Students who complete this program will be awarded Bachelor of Business from Queensland University of Technology (QUT), in addition to the Sarjana Ekonomi (SE) from Binus University.

 

Double Degree Program in International Business – Cologne Business School (CBS)

In cooperation with Cologne Business School, Germany, students will obtain B.E (Binus) and B.A in International Business (CBS), with the focus in providing students with international and global experience in business.

The distribution of semesters for this program is as follows:

  • First 6 semesters at Binus University International, following a set of courses agreed by both universities.
  • Last 2 semesters at Cologne-Germany, following required courses determined by Cologne Business School, including thesis.

Students who complete this program will be awarded with Bachelor of Arts (BA) degree from Cologne Business School, in addition to the Sarjana Ekonomi (SE) from Binus University.

 

Double Degree Program in Marketing – Saxion University

In cooperation with Saxion University of Applied Science, Netherlands, students will obtain B.E (Binus) and BBA (Saxion). This program was designed to provide students with skills and knowledge in business admnistration, as Saxion is an applied science university, practicality of the concepts in marketing was the highest importance in this program.

The distribution of semesters for this program is as follows:

  • The first 6 semesters will be at Binus University International, following a set of courses agreed by both universities.
  • The last 2 semesters will be at Saxion, Deventer – The Netherland following required courses determined by Saxion, including thesis.

 

Master Track Program

In cooperation with Macquarie University in Sydney,, students will be able to obtain master degree within 9 semesters, the program is designed to allow students to complete their Sarjana Ekonomi (SE) degree at Binus University International in 7 (seven) semesters, and then continue with a graduate program for 2 (two) semesters at Macquarie University to obtain a Master Degree. This program also provides the students with array of options on the major, i.e. M.Com in Marketing, M.Com in Finance, M.Com in Accounting, or M.Com in Business.

 

Teaching, Learning, and Assessment Strategy

The teaching and learning processes are conducted through lectures, tutorials, class dicussions, individual and group project discussion. Students are strongly required to study independently and read various business management and marketing related articles in order to increase their understanding during the lectures. Students gain both theoritical and practical knowledge from our qualified lecturers and guests lecturers who have ample of experience as marketing and business professionals in the industry. In addition, the innovation habit will be developed through course assessment that put weight on content comprehension and innovation. The innovation thinking, or commonly referred to Design Thinking on the other hand, will be developed through collaboration with Center for Innovation and Entreprenuership. Students are required to translate their selected innovative ideas into a visible design to comprehend the end-to-end innovation process. This innovation thinking approach is implemented in the teaching, learning, and assessment process of several courses throughout the program.


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