People Innovation Excellence
 

CORPORATE & BUSINESS STRATEGY (3 SCU)

Learning Outcomes:

Upon succesful completion of this course, students are expected to: identify current strategic issues and problems; assess theories of corporate and business strategy; analyze the internal and external environment as well as competitor’s strategy using appropriate approaches; present relevant information to a given audience; evaluate strategy and strategy formulation of a firm; design a strategy in response to a firm’s challenges and opportunities; build effective oral communication skills; and propose strategic solutions based on ethical analysis both in the local and international contexts.

Topics:

Business leaders are faced with the following challenging questions: Why do firms in different industries have different performance? Why do firms in the same industry have different performance? Why do some firms succeed and others fail? What are the sources of sustained competitive advantage of firms? These challenging questions are the main focus of the Corporate and Business Strategy course. This course is normally found as the capstone course in the Master of Management program and is seen as a way of integrating the functional courses such as marketing, operations, finance, human resources, and the like. This course emphasizes the perspective of a general manager in dealing with those business decisions that determine the future directions of the firms and effective implementation of these directions.


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