NEW MEDIA WRITING (2 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to: explain the principles of content writing; differentiate between good content writing and bad content writing; produce a content on new media using the principles of content writing.
Topics:
- Introduction;
- Difference between content writing, copywriting, and content marketing;
- Career of writers and SEO;
- How to write content for social media;
- General tips from the experts and how to outsource content writing;
- How to plan content writing;
- How to come up with ideas;
- The best ideas that convert the most;
- Strategies to entertain and engage audience;
- Best practices and techniques;
- How to set up a strategy and who you need to involve;
- How to build a business relate content;
- Do’s and don’ts.
SOCIAL MEDIA
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