People Innovation Excellence

NEW MEDIA WRITING (2 Credits)

Learning Outcomes:

On successful completion of this course, students will be able to: explain the principles of content writing; differentiate between good content writing and bad content writing; produce a content on new media using the principles of content writing.

Topics:

  1. Introduction;
  2. Difference between content writing, copywriting, and content marketing;
  3. Career of writers and SEO;
  4. How to write content for social media;
  5. General tips from the experts and how to outsource content writing;
  6. How to plan content writing;
  7. How to come up with ideas;
  8. The best ideas that convert the most;
  9. Strategies to entertain and engage audience;
  10. Best practices and techniques;
  11. How to set up a strategy and who you need to involve;
  12. How to build a business relate content;
  13. Do’s and don’ts.

Published at : Updated

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