ENGLISH IN MARKETING AND ADVERTISING (2 Credits)
Learning Outcomes:
On successful completion of this course, students will be able to: explain the basic principles of marketing and advertising; identify the right principles for marketing and advertisement; produce a marketing and advertising campaign in various media.
Topics:
- Introduction
- Finding the customer
- Creating ads
- Planning a marketing strategy
- Marketing tools
- Presenting your public face
- Marketing through trade fairs
- Marketing and Advertising
SOCIAL MEDIA
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