People Innovation Excellence

BUSINESS RESEARCH METHODOLOGY (3/1 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: LO1 – Identify of problems in business research according to the concept of research methodology; LO2 – describe the steps in carrying out the business research process; LO3 – apply the concept of business research methodology correctly.

Topics:

  1. Introduction to Research;
  2. The Scientific Approach and Alternative Approaches to Investigation;
  3. Defining Management Problem;
  4. Defining Research Problem;
  5. Project I, Paper Review;
  6. Project I, Paper Review;
  7. Theoretical Framework and Hypothesis Development;
  8. Theoretical Framework and Hypothesis Development;
  9. Project II, Paper Review;
  10. Project II, Paper Review;
  11. Element of Research Design;
  12. Measurement of Variables: Operational Definition;
  13. Sampling; Sampling;
  14. Project III, Paper Review;
  15. Project III, Paper Review;
  16. The Final Proposal (Chapter 1 – 5);
  17. The Final Proposal (Chapter 1 – 5);
  18. The Critical Literature Review;
  19. Administering Questionnaires;
  20. Quantitative Data Analysis;
  21. Qualitative Data Analysis.

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