People Innovation Excellence

INTRODUCTION TO ENTREPRENEURSHIP (4 SCU)

Learning Outcomes:

On successful completion of this course, students will be able to: identify A Successful Business Idea; illustrate An Idea to an Entrepreneurial Firm; illustrate Managing and Growing an Entrepreneurial Firm.

Topics:

  1. Introduction to Entrepreneurship;
  2. Recognizing Opportunities and Generating Idea;
  3. Feasibility Analysis;
  4. Developing an Effective Business Model;
  5. Industry and Competitor Analysis;
  6. Preparing The Proper Ethical and Legal Foundation;
  7. The Importance of Intellectual Property;
  8. Assessing a New Venture’s Financial Strength and Viability;
  9. Building a New Venture Team; Getting Financing of funding;
  10. Unique marketing Issue;
  11. Preparing for and evaluating the challenges of Growth;
  12. Strategies For Firm Growth;
  13. Franchising.

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