Upon the completion of this course, student will gain knowledge in managing digital campaign projects, as well as learning the skills to develop creative works online – the key elements that guarantee engagement and a good brand experience. Students should be able to demonstrate the ability to create viral campaigns based on the principles and guidelines of online buzz marketing.
This course will guide students to define a structured approach in planning for digital marketing projects. It will focus on organization, communication and managing expectations when building interactive projects.
Pre-requisite(s): Marketing Management
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