MARKETING CHANNELS (2 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to: analyze distribution systems in an industry and utilize them to develop an effective distribution plan within the retail industry; implement practical techniques of distribution into the planning, executing, controlling and auditing of a marketing plan to create value within the channel.

Topics:

This course provides students with an understanding of how a firm distributes its product to the market, especially within the retail industry. The course also provides insights on the latest developments and dynamics in distribution and channel management.

Pre-requisite: Marketing Management