MARKETING RESEARCH IN PROFESSIONAL PRACTICES (2 Credits)
Learning Outcomes:
On successful completion of this course, student will be able to: Analyze the marketing research result in order to help in marketing decision making; Apply the marketing research result to solve the real marketing problem faced by industry;
Topics:
- Secondary Data and Qualitative Research;
- Survey and Observation;
- Measurement and Scaling;
- Data Analysis;
- Report Preparation and Presentation
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