THEORY OF COMMUNICATION (4 Credits)

Learning Outcomes :

On successful completion of this course, students will be able to: LO1 – Identify social phenomena using communication perspectives; LO2 – describe the relevancy of social phenomena and communication concepts and theories; LO3 – Discuss social phenomena around the globe using relevant communication theories and concepts.

Topics:

1. The Self & Messages: Cognitive Dissonance Theory;
2. Relationship Development: Social Exchange Theory;
3. Group, Teams, and Organizations: Organizational Culture Theory;
4. The Public: Dramatism;
5. Culture and Diversity: Face Negotiation Theory;
6. Culture and Diversity: Communication Accommodation Theory;
7. Communication, Theory and Research;
8. The Self and Messages: Symbolic Interaction Theory;
9. The Self & Messages: Cognitive Dissonance Theory;
10. Relationship Development: Social Information Processing Theory;
11. Groups, Teams, and Organizations: Groupthink;
12. Group, Teams, and Organizations: Organizational Culture Theory;
13. The Public: The Rhetoric;
14. The Public: Dramatism;
15. The Media: Spiral of Silence Theory;
16. The Media: Uses and Gratifications Theory;
17. Culture and Diversity: Communication Accommodation Theory;
18. The Media: Media Ecology Theory;
19. Relationship Development: Social Exchange Theory.