People Innovation Excellence

Strategic Management (4 Credits)

Learning Outcomes:

Apply the basic model, the benefits of good strategic management, role and the process of developing vision and mission statements in strategic management; Design vision-misssion statement, key success factors for external-internal scanning, the industrial organization and RBV view, Porter’s Five generic strategies, 16 types of business strategies and three-stage framework for choosing among alternative strategies; Analyze strategic management as TOWS, SPACE, IE, Grand Strategy, BCG Matriks and QSPM; Design of the business strategy, annual objectives, policies, and implementation-evaluation strategy.

Topics:

  1. The Nature of Strategic Management
  2. Business Ethics/Social Responsibility/Environmental Sustainability
  3. The Business Vision and Mission
  4. The External Assessment
  5. The Internal Assessment
  6. Strategies In Action
  7. Strategy Analysis and Choice
  8. Implementing Strategies: Marketing, Finance/Accounting, R & D, and MIS Issues
  9. Implementing Strategies: Management and Operations Issues
  10. Strategy Review, Evaluation, and Control
  11. Global/International Issues
  12. Cases in Strategic Management

Published at : Updated

Periksa Browser Anda

Check Your Browser

Situs ini tidak lagi mendukung penggunaan browser dengan teknologi tertinggal.

Apabila Anda melihat pesan ini, berarti Anda masih menggunakan browser Internet Explorer seri 8 / 7 / 6 / ...

Sebagai informasi, browser yang anda gunakan ini tidaklah aman dan tidak dapat menampilkan teknologi CSS terakhir yang dapat membuat sebuah situs tampil lebih baik. Bahkan Microsoft sebagai pembuatnya, telah merekomendasikan agar menggunakan browser yang lebih modern.

Untuk tampilan yang lebih baik, gunakan salah satu browser berikut. Download dan Install, seluruhnya gratis untuk digunakan.

We're Moving Forward.

This Site Is No Longer Supporting Out-of Date Browser.

If you are viewing this message, it means that you are currently using Internet Explorer 8 / 7 / 6 / below to access this site. FYI, it is unsafe and unable to render the latest CSS improvements. Even Microsoft, its creator, wants you to install more modern browser.

Best viewed with one of these browser instead. It is totally free.

  1. Google Chrome
  2. Mozilla Firefox
  3. Opera
  4. Internet Explorer 9
Close