BUSINESS IN ASEAN (4 SCU)

Learning Outcomes :

Upon successful completion of this course, students are expected to be able to: analyze the market and business environment in the ASEAN region; demonstrate critical and creative thinking in understanding the cross-culture and cross-border social issues for solving business problems in the ASEAN environment.

Topics :

This course covers the most important steps of the creation and development of ASEAN. The students will gain a full overview of the political, social and economic history of ASEAN countries and their role in ASEAN development. The course will provide cases and examples of international companies and investors’ success in ASEAN and some examples of ASEAN companies’ globalization. This course will offer the students an understanding of the potential and the importance of ASEAN market in an international competitive market.

Pre-requisite(s): International Business