People Innovation Excellence


Learning Outcomes:

Students would be able to analyze and explain the creative process of the design and functions of a packaging. After conducting research to develop strategy and concept in the industry, implement the results in constructing and producing 2D and 3D packaging redesign prototype that demonstrates perceptual acuity of packaging, understanding of the principles of design language such as visual continuity, and technical facility in the field of graphic design.


The course is focusing on exploring a number of approaches in understanding how visual information plays a major role in thought processes and alternative ways of approaching analytical through visual engagement. This is considered as visual thinking; an introduction to the study of perception. In Design Studies II these approaches in visual thinking will be brought to practice in the form of packaging project, encompassing the many aspects of packaging i.e. packaging as an art form, as a marketing tool, and as a tool for helping preserve the environment. Students will be expected to submit a project along with their rationale and report on their thinking process, and to present it in front of the class at the end of the semester. Participation, attention, and enthusiasm to the projects are crucial. Project presentation is obligatory. The course will need a Teaching Assistant (TA) to facilitate students in the workshop aspect of the class, and in independent study sessions.

Pre-requisite(s): Design Studies I

Published at : Updated

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