People Innovation Excellence

VISUAL COMMUNICATION DESIGN III (6 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Design package referring to the benefit of creativity and attention to solutions for community activities; Produce strategic and comprehensive packaging design; Connect the quality of creation process with the final result of packaging design; Identify the meaning and function of packaging design that have been studied; Explain the planning concept of making the packaging design that have been studied.

Topics:

  1. Introduction to the definition, benefits, and format of packaging design;
  2. Introduction to the concept of identity in packaging design;
  3. Role of Packaging Design in Marketing and Corporate Identity Formation;
  4. Creative thinking process in designing package;
  5. Definition and Role of Research in Packaging Design;
  6. Understanding and Implementing Strategies in Packaging Design;
  7. Definition and role of visualization in packaging design;
  8. Role of structural design in packaging design;
  9. Role of branding study in packaging design;
  10. The role of extension studies / Product & Brand Extension in the packaging design;
  11. The relationship between packaging design and Brand Experience;
  12. The role of creativity in making the strategy and concept of packaging design;
  13. Packaging design as a solution to the problem of contemporary society.

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