People Innovation Excellence
 

STRATEGIC MANAGEMENT IN BUSINESS (3 SCU)

Learning Outcomes:

Upon successful completion of this course, students are expected to be able to identify strategic management problems/issues; assess appropriate approaches and techniques in strategy analysis and formulation; communicate the proposed business strategy effectively; and assess ethical impact of strategies and formulate strategies which are both strategic and ethical which could be affecting both individuals and organizations.

Topics:

Strategic Management in Business in Binus Business School will provide the participants with “Strategic hands-on Knowledge, Skills and Behavior” Capabilities so later in real world they could manage the resources, organization, management and strategic positioning of the firm in order to gain core competence, capability and long-term competitive advantage by combining “Theory of Strategy” and “Practice of Strategy”. To accomplish this purpose, this course introduces and employs various analytical frameworks through Case Studies from International and Asian Case Studies which assist the participants to identify the sources of core competence, capability and competitive advantage from both an industry and firm perspectives. This course will focus on strategic decisions and the processes by which general managers position their business and allocate resources in the face of both uncertainty and stiffer competition.


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