People Innovation Excellence

E-MARKETING (4 Credits)

Learning Outcomes:

On successful completion of this course, student will be able to: Define the development of online marketing strategy and its role in a whole marketing strategy decision making in a company; Discuss the right online promotional tools and online communication channel to set up a right marketing strategy; Design an online marketing strategy to boost offline and online selling; Construct the business plan and evaluate the business model.


  1. The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing Beyond;
  2. How Does Your Digital Marketing Look Today & Profiling Customers in the Market;
  3. Social on Steroids: How to Correctly Capitalize on Social Media;
  4. The Content Craze: Grabbing Your Customer’s Attention Before Your Competition & The Next 10 Customer;
  5. Mobile Marketing: The One Trend That Cannot Be Ignored;
  6. Virtual Reality Worlds: The Hows and Whys of This Unique Marketing Universe & High level Specs Product/Service Specification;
  7. Video Marketing: Leveraging Video for More Profits;
  8. Leveraging Tools to Speed Up and Automate Your Marketing & Quantifying the Value Propositions in the Market;
  9. Web Applications: How to Grow Your Business by Producing an App;
  10. Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact & Chart Competitive Position;
  11. Collaboration and Speed: The Secret Sauce to Marketing in the Moment;
  12. Digital Marketing Superstars & Designing Business Model for the Market;
  13. Your Action Plan: It All Together and Taking Action.

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