People Innovation Excellence


Learning Outcomes:

On successful completion of this course, student will be able to: Explain scientific alternative approaches to a good business research; Construct business research process to find a solution; Analyze quantitative and qualitative data research; Apply appropriate software packages useful for data analysis; Deploy skills and knowledge to write and present research reports.


  1. Introduction to Research Methods for International Business;
  2. The Scientific Approaches to Investigation;
  3. The Alternative Approaches to Investigation;
  4. The Broad Problem Area and Defining the Problem Statement;
  5. The Research Proposal and Managerial Implications;
  6. The Critical Literature Review: An Overview;
  7. The Critical Literature Review: The Steps of A Literature Review;
  8. Theoretical Framework;
  9. Hypothesis Development;
  10. Elements of Research Design: Purpose, Extent, and Setting;
  11. Elements Research Design: Strategies, Unit of Analysis and Time Horizon;
  12. The Data Collection Methods: Introduction and Interviews;
  13. Data Collection Methods: Observations;
  14. Data Collection Methods: Questionnaires;
  15. The Overview of Experimental Designs;
  16. The Validity of Experimental Designs;
  17. The Measurement of Variables: Operational Definition;
  18. Measurement: Scaling, Reliability, and Validity;
  19. Sampling: Representativeness, Process, Techniques, and Designs;
  20. Sampling: Confidence, Precision, Efficiency and Relations;
  21. Quantitative Data Analysis: An Overview;
  22. Quantitative Data Analysis: Hypothesis Testing;
  23. Quantitative Data Analysis: Regression Analysis, Multivariate Techniques and Software Packages;
  24. Qualitative Data Analysis;
  25. The Research Report: The Written Report;
  26. The Research Report: The Oral Presentation

Published at : Updated

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